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I have worked and lived in EMEA and the US. Thus, I really wanted to learn more about doing business in APAC. Asia and especially Greater China play a central role in the global technology and commodity market, making it absolutely central for me to know and understand said marketplace. Hong Kong is a great entry point.
Classes like China Marketing and Big Data User Analytics are both classes that I know will extend my toolset to lead new innovative marketing tech techniques and cutting-edge initiatives across Geosโ.
Honestly, it did not. However, it got me quite a few concerned comments from friends, family and colleagues. Especially when I threw in that Iโm joining the CBS track and will go to NYC for a few months, which was heavily on the news due to its high number of COVID cases. Now that I am here, a lot of the comments have shifted. As the COVID situation has worsened across Europe, HK has done a great job in keeping case numbers down.
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