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Learn more about the HKU Master of Science in
Marketing Programme.

Master of Science in Marketing

Why Master of Science in Marketing

The Master of Science in Marketing programme at the HKU Business School combines traditional marketing concepts and strategies with up-to-date digital analysis. The programme offers a comprehensive curriculum that combines marketing insights, analytical tools and decisions framework, and students will learn the best practices in top global firms, as well as local firms in Hong Kong, Mainland China and beyond. The focus is on learning how to understand the data and translate it into marketing decisions. Plenty of real-world business cases will be used to illustrate the marketing concepts and theories, and students will be required to apply the learned theories and concepts in exercises and projects. The school boasts a strong teaching faculty, many of whom are leaders in the latest marketing technological and digital-cultural trends, and students will have access to senior business practitioners, allowing them to gain an in-depth understanding of real world business.

Words from Programme Director

Prof. Tak Zhongqiang Huang
Programme Director
Master of Science in Marketing

Words from Students & Alumni

Ms. Jin Ling

Mr. House Yu

Mr. Francisco Xie

Ms. Yonnie Lo

Ms. Amanda Jiang

Mr. Cason Yi

Ms. Lexy Chen

Ms. Kristy Yuen

Ms. Pavithra Perera

Mr. William Zhao

Ms. Susie Hu

Ms. Eileen Liu

Mr. Matthew Lin

Ms. Mia Wu

Ms. Suri Yang

Ms. Sylvia Qiu