Words from Programme Director

Top 4 questions about the Master of Accounting Analytics programme, answered by our Programme Director Prof. Kai Wai HUI

• Q1 What are the foundational knowledge requirements for the Master of Accounting Analytics programme?

  Ans: The programme aims to train professionals with technical and/or accounting expertise. The training ensures the mastering of accounting knowledge through both preparatory and elective courses. Therefore, incoming students with diverse background through their undergraduate education will be attracted, and experiences in fields of accounting and/or technology can be highly valuable.

• Q2 What are the key skills and knowledge that students will gain from the Master of Accounting Analytics programme?

  Ans: The programme is specifically designed to foster talents capable of transforming raw and intricate accounting data into actionable intelligence for addressing general accounting-related questions. The primary focus of the programme is therefore to equip students with specialised tools used in the accounting industry to cope with the increasing market demand. The programme serves as the key to success in tackling the challenges of the digital economy, and provides a powerful tool for data driven auditing and financial consulting.

• Q3 Why is there a rising demand for accounting professionals with data analytics expertise in the corporate sector?

  Ans: The massive amounts of data nowadays have created a high demand for skilled data analytics professionals who can analyse such data and obtain the insight needed for informed decision-making. Corporate leaders are increasingly adopting accounting analytics tools to drive business decisions, which support budgeting, forecasting, planning, and now increasingly revenue generation. The programme acknowledges the fast-paced industry development, which has created a rising demand for accounting professionals with data analytics expertise.

• Q4 What are the career prospects of graduates?

  Ans: Graduates can anticipate a wide array of analytics-related career opportunities across various levels, from junior to senior positions, in both private and public sectors. These opportunities encompass diverse fields such as data-driven decision making, cost control, fraud detection and prevention, performance evaluation, forecasting and budgeting, compliance, and risk management. Furthermore, graduates will be well-positioned to explore careers in industries that increasingly rely on data analytics, using their expertise to contribute to organisational growth, drive innovation, and navigate the complexities of an ever-evolving business landscape.