The Master of Accounting Analytics programme offered by the HKU Business School aims to develop accounting professionals equipped with data analytics skills and is specifically designed to foster talents capable of transforming raw and intricate accounting data into actionable intelligence for addressing general accounting-related questions. The primary focus of the programme is therefore to equip students of specialised tools used in the accounting industry to cope with the increasing market demand. The programme trains accounting professionals with both technical and accounting expertise. This is achieved through a focus on the utilisation of data, information technology, statistical analysis, quantitative methods, and mathematical or computer-based models within the programme, as well as a series of foundational accounting courses to meet the requirement of professional bodies.